WAS, I have to admit, more than a little pleased to see an advert
for Asda supermarket in an edition of my national newspaper.
Not that I am necessarily
pleased they were advertising nor wishing to publicise the company.
It was because in the advert for their cheese they were quoting
Nantwich Show as the gold and silver standards. With the demise of
at least one national agricultural this year the annual South
Cheshire event had come even more to the fore.
To be pedantic it was the
Nantwich International Cheese Show at which their(?) cheese had gain
19 awards. I query "their" because I didn't see Asda among the list
of winners quoted in the post Nantwich Show edition of The Nantwich
Chronicle. Obviously, they meant that 19 of the dairy farmers /
dairies / cheese makers who supply their stores had been among the
Not that they value their
suppliers all that highly, evidently, since all the prices were
discounted - presumably against prices at which similar cheeses were
previously sold. Obviously, the suppliers' share of the prices would
have been discounted as well.