A Letter from Nantwich

August 2009 (2)                              

Say cheese show!

I WAS, I have to admit, more than a little pleased to see an advert for Asda supermarket in an edition of my national newspaper.

   Not that I am necessarily pleased they were advertising nor wishing to publicise the company. It was because in the advert for their cheese they were quoting Nantwich Show as the gold and silver standards. With the demise of at least one national agricultural this year the annual South Cheshire event had come even more to the fore.

   To be pedantic it was the Nantwich International Cheese Show at which their(?) cheese had gain 19 awards. I query "their" because I didn't see Asda among the list of winners quoted in the post Nantwich Show edition of The Nantwich Chronicle. Obviously, they meant that 19 of the dairy farmers / dairies / cheese makers who supply their stores had been among the awards.

   Not that they value their suppliers all that highly, evidently, since all the prices were discounted - presumably against prices at which similar cheeses were previously sold. Obviously, the suppliers' share of the prices would have been discounted as well.      

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